It seems like you can't open an email these days without reading about big, mean Pandas and smelly penguins. (Referring to the recent google updates.) It's either “Panda and Penguin killed SEO” or “SEO is fine, but you have to do “this” or “that” now.
With the huge number of claims by so-called “experts,” many of which contradict one another, it's sometimes hard to determine who is right and who is wrong.When I find myself in a situation like this, I do two things:
- Refer to the true industry experts and see what they have to say about it.
- I do a case study, because really, the only way to know something for sure in this industry is to just take action and see what kind of results you get.So that's exactly what I did. First I looked into what two of the most respected Internet Marketers out there (Jonathan Leger and Josh Spaulding) had to say about it. And in doing that, I found out that they actually did a few case studies on their own in regards to this topic.
What were the results? They obtained top 10 rankings in Google using the following 4 “Crucial Steps” outlined before, which are the most basis SEO principles… proving that nothing has really changed dramatically:
–> The 4 Crucial Steps to Ranking in Google
- Identify Keywords: Find keywords that have at least some regular search volume and commercial value (CPC value or affiliate value.)
- Analyze the Competition: Can you get this phrase ranked in the top 10 fairly quickly? Check avg. PR of the top 10 competitors, competitor title tags, # of .edu and .gov backlinks, unique class-C IP diversity of competitors backlinks etc.
- Create a Site with Quality, Unique Content: Use an exact match domain if possible, add a minimum of 5 pages with at least 400 words of unique content, target your main keyword in the title etc.
- Get Backlinks: Get credible, one-way backlinks that point to your site using variations of your main keywords and also some generic (click here for example) keywords as anchor text and from various sources on various class C IP's.
Pretty basic stuff, right? These are the same 4 crucial steps that have been used to successfully rank websites for years, proving that although SEO has changed, the core principles have not!
Another benefit of looking into industry leaders input is that you find KILLER tools in the process, like I did! I found that Jonathan and Josh have partnered on a new tool called “Keyword Canine” which accomplishes most of these steps for you! Check it out… you can see it in action at:
As you can see, this tool, which I am now a very happy and regular user of, is extremely powerful and saves it's users
loads of time and money, by:
- Finding highly profitable niches and keywords for you.
- Doing in-depth competition analysis on the things that REALLY matter.
- Analyzing your own website to ensure your backlink profile, including anchor text and class C IP saturation, is still good after the recent google updates.
- Building quality, one-way backlinks to up to 50 of your websites every year!
So if you currently own one or more websites that could benefit from top search engine rankings, the good news is
that SEO is certainly not “dead!” Jonathan and Josh have proven that time and time again and with Keyword Canine, they have ensured that those of us who do it correctly will continue to enjoy abundant search engine traffic now and for years to come!
Here's the link to Keyword Canine again:-